Communication Channels

To effectively reach the widest possible audience, multiple communication channels are used. Some recipients prefer modern technologies, while others remain loyal to more traditional communication methods. By combining several channels, information becomes accessible regardless of age, technical equipment, or preferred communication style.

SMS

SMS messages are primarily intended for people who do not use smartphones or mobile data. Their main advantage is versatility — they can be delivered to any mobile phone without requiring an internet connection.

RBM

Rich Business Messaging (RBM) is a modern communication channel based on RCS (Rich Communication Services) technology. It enables sending visually rich messages with images, buttons, and interactive content. RBM messages appear more professional and are intended for users of newer smartphones who expect a richer experience than traditional text messaging.